Image courtesy of Busch Light
Farmers and ranchers are usually excited to receive an acknowledgment from major companies such as Anheuser-Busch. Busch Light cans are trading some silver and blue for their fan-favorite Busch Light Corn Cans.
Busch Light is launching these cans for the fourth year to honor and celebrate America’s farmers who work tirelessly to grow food for their communities and to raise awareness and funding for Farm Rescue to continue its mission of providing critical aid to farms in crisis.
“Farmers are truly the backbone of America, and Busch Light recognizes it has a responsibility to support the agriculture community. Since the inception of Busch Light’s relationship with Farm Rescue in 2019, the brand has delivered nearly $1 million in donations!” shared Anheuser-Busch.
For each case of Corn Cans sold through July 2023, Busch Light will donate $0.25 — up to $200,000 — to its long-time partner Farm Rescue.
Since 2006, Farm Rescue has helped nearly 1,000 farm families in crisis in seven states.
The initial cans were released after Anheuser-Busch had trouble with corn farmers during the 2019 Super Bowl. The initial advertisement cost the company $5.3 million to inform everyone that Bud Light was made without corn syrup.
Corn farmers weren’t impressed. The issue continued gaining traction as the commercial went to court for false advertising.